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Sölden is located in the southern part of the Ötztal valley in the district of Imst (judicial district of Silz), Tyrol. The village of Sölden is located at an altitude of 1368 meters above sea level, all other hamlets and villages in the municipality are higher.

With almost two million overnight stays per year and 15,000 guest beds, Sölden is an important tourist area, mainly for winter sports. The former character of a mountain farming village, which had been predominant until the second half of the 20th century, was lost and replaced by a tourist-alpine building style.